Baylor Scott & White Health
In 2020, Baylor Scott & White Health underwent a brand identity tuneup. In collaboration with the company’s brand manager, our creative team was tasked to concept and design a few key materials to broaden the brand’s newly established identity.
Brand Identity, Art Direction, Visual Design, Editorial Design, Iconography & Illustration
Agency: RSW Creative
Benefits
Campaigns
From 2018–2021 I collaborated on the concept and design of BSWH’s annual benefits campaigns. This included various print and digital materials such as brochures, posters, interactive PDFs, and web banners. In 2021, our focus was on the emerging trend of remote work brought about by the pandemic. We used a combination of illustrations and photography to depict the merging of work and home life.
Brand
Iconography
As a part of BSWH’s new branding, they were need of a new iconography system that was bold and engaging enough to be used among a wide array of print and web materials. I became in charge of designing roughly 120+ icons based off of my initial concepts, and set the standard for future icon designs used within their current brand library.
Flyers
EMS Vehicle Wrap
